Don Julio Tequila and Popeyes are gearing up for an unexpected collaboration, sparking curiosity among fans of both brands.
On Thursday, January 23, a teaser video was shared, hinting at what’s to come. The clip features a woman DJing to Latin-inspired music, with Don Julio Tequila bottles prominently displayed throughout. The video concludes with a black box showcasing both brand logos front and center.
“The kitchen is heating up for the big game. Party starts 1.31.25,” reads the caption, hinting at a reveal or launch at the end of January.
While details remain scarce, the mention of the “big game” suggests a potential tie-in with the NFL’s Super Bowl, set to take place on Sunday, February 9. Adding to the intrigue, Popeyes Chicken was founded in New Orleans—this year’s host city for Super Bowl LIX.
Fans shouldn’t be surprised if this collaboration results in a high-profile commercial during the Super Bowl, combining the flavors of Don Julio and Popeyes for the ultimate game-day experience.
